Our story began in 1985, in Córdoba, Argentina. Back then, founders David Ruda and Gerardo Asrín owed a sports shop called Salto 96, and Naranja was the card associated to the checking accounts of their customers. Since the bags they gave out were orange, clients nicknamed the credit card as Naranja (orange in Spanish).

Our credit card quickly expanded, first in the city and later throughout the entire country, becoming a popular payment solution for other merchants, which grew to over 150.000 and became known as Comercios Amigos (friend merchants in Spanish).

In 1995, we partnered with Banco Galicia, whose financial solidity gave us the possibility to expand even more and to offer new services, purchasing options and benefits for cardholders and merchants throughout the country.

We partnered with Visa, giving our cardholders a worldwide credit card solution. Mastercard and American Express joined the partnership a few years later, accelerating our expansion process throughout the world.

In 2017, we refreshed our identity under a campaign called Naranja Re_Nueva, which included dropping the word “Tarjeta” (card in Spanish) from our name because we stopped being merely a credit card issuer. We’re now simply Naranja, a new identity that helps us better reflect the diverse products and services we offer though our omni-channels, stepping up our digital transformation game.

By 2018, we merged with Tarjeta Nevada, a credit card used in Mendoza and San Juan, helping us complete our presence in the whole country.

To facilitate, with joy and commitment, the life of people.

We believe there is always someone on the other end willing to listen and accept suggestions. Our channels of communication are always open and available. Regardless the size of the door… We are all there to listen!

We want our people to be happy and comfortable in their workplace, and we try to make each day a positive experience. This value is our commitment to feeling better, satisfied, secure and accompanied and to form groups of friends that share the same feelings and goals.

We are all committed to customer service. The most knowledgeable and those who have more experience are located at the base of the pyramid, in order to support the weight of a huge responsibility. And upwards, towards the highest level, we have our customers, who represent the present and future, and our newest additions, which have the necessary knowledge for the quality service and warmth our customers deserve.